There are several people who design and build websites for the World Wide Web however the fact that designing and building a mobile website is a much more difficult task than building any normal standard website remains true any day. There are voluminous differences between any standard normal website & a mobile website such as screen size, accessing, situation of the customer and so forth. These differences can be termed in other ways as listed below:
- A mobile phone being the most common portable communication device known to mankind has its own limitations when compared to a personal PC.
- When we refer to the situation of the customer we mean to say if a person is on the road & needs to browse some urgent specific information for immediate needs & does not have sufficient time to browse then in that case your Mobile website should be in a position to meet his needs.
As an individual cannot take his computer where ever he goes for surfing the web, so there arise’ s the need of a portable internet & that is the reason why mobile web is gaining importance day by day. In the modern era, the number of people using Mobile Web is increasing day by day.
When you design mobile the most important thing you should keep in mind is the design of the website. Your customer should get everything that he or she wants on your website and your solution should be fast and reliable. In the present generation, there are several product providers and there are chances that many customers can switch to any other product provider if your service is not as per the needs of the customer.
This piece of writing will present you with the best approaches that you need to follow so as to ensure that the design of your website is compatible with all mobile platforms. The most important considerations for your mobile web design should be the following:
1. Simplicity of the website
The design of your mobile website must be different than the normal site for the reason that the screen of your mobile is comparatively smaller & hence it should display more information by eliminating the graphic elements. Not only the design of the website should vary but as well the functionality of the website ought to be much easier than any typical standard website. Rework on your layout of the website & re-do your images, menus text and the rest.
2. Mobile web design should be application rich
All popular mobile operating systems have different technological environments and the company which designs your mobile website should keep these considerations in mind when designing so that it is multi compatible. Customers should be given a choice of application or two which relate to your business & provides solutions to customer’s problem in a quick go. For example if you are designing an e-commerce site in that case they should be given the applications such as to track the delivery of their order, check the availability of stock & There are several e-commerce websites designed by large companies which have a mobile catalogue helping their customers to browse their catalogue & choose the product of their choice.
3. Make use of a separate mobile theme
After optimizing your standard website for mobile use using it for sometimes is much more sensible and if you use separate theme then it is easier for the customers to use your website as it gives a better look and feel. This can simply be done by changing the Cascading Style Sheet for mobile on CMSs. A theme which is dedicated to visitors of your site will attract the customers if it is optimized according to them. There are many websites which are optimized in different ways for both mobile devices and iPhone users.
4. Ensure that you use appropriate whitespaces
It is a well-known fact that colors on the website attract the visitors nevertheless in this case we forget that providing white space is also equally important. Making use of White space in mobile websites is one such thing that will brighten up your website’s design. As the screen space of mobile device is relatively small it is extremely essential that you take care of appropriate white space usage on the site. If your website is too jumbled up at that point it will prove not to be user friendly site & you will not see many visitors. Important details on your website will be ignored if there are too many colors. In this case white space highlights your main information content and clutches attention.
5. Make use of minimal images
Irrespective of the fact that videos & images are two major reasons as to why people surf the World Wide Web, it is always advised that you make use of minimal images while designing a mobile website. On mobile web opening videos & images is a very slow process & because of this the information also slows down, so all the mobile websites should have a preference to lack of images. A visitor should be able to read the content of WAP appropriately. Using the right image for your website is essential for the reason that if you use images to make the website look pretty in that case it slows down the speed & the actual required content is missed. Eliminate the images which have no purpose. If the resolution is other than what you expect then and there it might cause strange scrolling and layout issues.
6. Mobile website should be easy to use
In order that the customers browse you website again & again, they ought to be pleased & contented with your website. Your design must all the time be user friendly when customers browse any particular viewpoint. To sum up we can say that always use the KISS strategy when designing a mobile website. KISS strategy implies that you must keep your website short & simple. It is not necessary that navigation must be the fundamental part of every web page that you go on. There must at all times be a link at the top or at the bottom of the mobile web page which will take you directly to the homepage or the previous page.
7. Always lay emphasis on attractive features
Mobile web designing is all about how you manage your space in order to provide your customers with what they actually want. On the main page of the website include the content, products& services so that the customers can view the information easily without missing out any important info. Make sure that the features are in such a way that the customer does not have to click multiple times or scroll too much.
8. Testing
Last but not the least it is always advised to do cross browser testing whenever you are designing any mobile website. Web designers now have not only the need to design websites which are compatible for laptops and personal PC but as well for iPhones, Tablets, iPads, BlackBerry’s and various other mobile broadband devices. Cross browser testing ensures the functionality of the website across other display options on diverse mobile devices.
To conclude with we can say that if the mobile website designed results in not being user friendly in that case your entire potential will be lost. Customers must all the time be able to browse through your mobile website easily. In the modern era there are many people who make use of smart phones & various other mobile devices, it is extremely important for you to make your website compatible with any kind of broadband device. As we know SEO is vital for any website whether it is your personal PC or any mobile device. If you are not good at designing a mobile website then you can take the help of good designers or even you can try taking online tips for designing. Implementing these tips will surely help you design a user friendly mobile website.
